We are a creative and diverse group of artists, storytellers, wordsmiths, designers and strategists dedicated to preserving and increasing the visibility of the Sam Houston State University brand. Our projects are more than just marketing – we strive every day to define and convey what makes SHSU a great name in education.
MarCom follows an integrated strategy and is organized such that strategy, structure and systems are aligned to produce optimal outcomes. Our team is structured around the marketing and communications process, which encompasses all steps from creative to production.
What Do We Do?
The University Marketing and Communications team has four main priorities:
- Elevate SHSU’s reputation by sharing its stories and promoting its accomplishments to a broad audience, including the media
- Promote and protect the SHSU brand through the use of consistent, effective visuals and messaging through the university’s communication vehicles
- Ensure that the SHSU brand is portrayed as successfully in online vehicles as it is in print
- Support internal clients on campus in developing and implementing their own marketing and communications strategies to achieve results
How Can We Help You?
Marketing and Communications is a full-service, on-campus agency that exists to further SHSU’s strategic objectives and support the university community. We are happy to provide our time, expertise and resources to partner with you in the following areas: Branding, Communications, Creative Services, Marketing, and Print Services.
Our services include:
- Brand management
- Reputation management
- Emergency communication
- Content creation
- Internal communications
- Email Marketing
- Executive communications
- Social media strategy and management
- Strategic planning
- Print services
Below are a few tips for working with us that will ensure a successful collaboration:
- Involve us early. Like most departments, we are typically managing numerous projects and deadlines all at once and need sufficient time to provide value-added assistance. As a general rule, a brochure takes four weeks from concept to completion, a direct mail piece takes three weeks and a press release takes two weeks.
- Strategize in advance. If possible, come to us with a clear idea of why you are doing this, what you need, how you want to communicate it and to whom. Of course, if you require help strategizing in advance, we will assist you with creating a plan.
- Be timely. Time is of the essence. When it comes to media inquiries, an unreturned phone call typically translates to a missed placement opportunity. When it comes to project management, honest feedback is essential throughout the project stages to ensure deadlines are met.
- Be specific. The more clearly you articulate the objectives, the more successful your project will be. And, don’t be afraid to ask us for guidance; our team has years of experience in a variety of areas!
- 19 Telly Awards for video production (2021)
- 25,628,143 social media impressions (SP20/21)
- 797 emails delivered to more than 7 million recipients
- 32% average unique open rate
- 145,359 social media followers (Facebook, Twitter and Instagram)
- 1,372,875 social media engagements (SP20/21)
- 43,571 media contacted (F20/SP21)
- 23,478 media placements (F20/SP21)
- 9,886 projects completed (F20/SP21)
- Printed 31,556 pieces of COVID-related signage
- More than 127,400 households received the Heritage magazine 3 times per year
- 458,499 unique Today@Sam pageviews (SP20/21)
- SHSU media mentions with a cumulative reach of 10.7 billion worldwide
- 465 visual services projects (SP20/21)